A few months ago, my oldest son began receiving mailings from credit card companies, each one seeking additional information to accompany a previously submitted application for credit. The problem? He hadn't applied for any of them.
For the next several weeks, he spent countless hours on the phone with the credit card companies, with department store credit bureaus, with authorities and online as he attempted to straighten things out. It was a nightmare and he continues even now to try to undo the damage.
So when I received an e-mail promoting the services of Lifelock.com, I was intrigued. You may have seen the TV commercial with the CEO of the company blurting out his Social Security Number. It does tend to grab you.
LifeLock has their own blog, a promotional discount code for first time enrollers, and this page explains the value of the service being offered.
Given the crap that the oldest has had to go through, LifeLock seems to be an answer to the question of what one might attempt to do to fight the ID thieves that are lurking.











Dude, I'm very sorry your son had to go through this. We had a neighbor who had her identity stolen and credit cards in her name were used for a meth lab. It's taken her two years to clear it up.
I haven't subscribed to this type of service, though I might. I think I'm still waiting for more positive press on them. The two I am aware of our Lifelock and TrustedID. Lifelock got some bad press recently because one of its founders had a criminal conviction for fraud related to the credit industry.
Posted by: Zossima | Friday, May 02, 2008 at 03:30 PM
I wanted to chime in and tell you that LifeLock also stores the sensitive personal information of all their customers on their server in a database plus their employees have access to it as well. Even though they have security we all know that NO website is safe from hacker attacks, data breaches, etc. Their business model is seriously flawed. Yes, the things they do for you any individual can do for themselves but hardly anyone knows where to go to get the job done, credit freezes are not recommended as it makes it harder to get credit etc. The solution is “SECRECY.”
I believe our company has created that solution for every american that wishes to LOCKDOWN their ID. We have actual services that enable and empower the consumer to thwart identity theives while continually locking down their data, extracting their information from databases online and offline to ultimately achieve a “classified” status. Just like the government has classified documents that you and I cannot see so should every individual be empower with “SECRECY” regarding their ID. LockDownMyID.com assists individuals to do just that.
We DO NOT store your sensitive personal info (credit card, drivers license, soc sec number)
We invite you and others to check us out and decide for yourself.
Sincerely,
Anthony Tomei - Vice President
LockDown MY ID LLC
http://www.lockdownmyid.com
Posted by: LifeLock.com | Thursday, July 03, 2008 at 11:56 AM
Is this post... a paid ad?
Posted by: salvage | Thursday, July 03, 2008 at 12:26 PM