Founded by [David] Brock in 2004 as a liberal counterweight to “conservative misinformation” in the press, Media Matters has in less than a decade become a powerful player in Democratic politics. The group operates in regular coordination with the highest levels of the Obama White House, as well as with members of Congress and progressive groups around the country. Brock, who collected over $250,000 in salary from Media Matters in 2010, has himself become a major fundraiser on the left. According to an internal memo obtained by TheDC, Media Matters intends to spend nearly $20 million in 2012 to influence news coverage.
Donors have every reason to expect success, as the group’s effect on many news organizations has already been profound. “We were pretty much writing their prime time,” a former Media Matters employee said of the cable channel MSNBC. “But then virtually all the mainstream media was using our stuff.”
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High profile though these victories against conservatives were, Media Matters has perhaps achieved more influence simply by putting its talking points into the willing hands of liberal journalists. “In ‘08 it became pretty apparent MSNBC was going left,” says one source. “They were using our research to write their stories. They were eager to use our stuff.” Media Matters staff had the direct line of MSNBC president Phil Griffin, and used it. Griffin took their calls.
Stories about Fox News were especially well received by MSNBC anchors and executives: “If we published something about Fox in the morning, they’d have it on the air that night verbatim.”
But MSNBC executives weren’t the only ones talking regularly to Media Matters.
“The entire progressive blogosphere picked up our stuff,” says a Media Matters source, “from Daily Kos to Salon. Greg Sargent [of the Washington Post] will write anything you give him. He was the go-to guy to leak stuff.”
“If you can’t get it anywhere else, Greg Sargent’s always game,” agreed another source with firsthand knowledge.
Reached by phone, Sargent declined to comment.
“The HuffPo guys were good, Sam Stein and Nico [Pitney],” remembered one former staffer. “The people at Huffington Post were always eager to cooperate, which is no surprise given David’s long history with Arianna [Huffington].”
“Jim Rainey at the LA Times took a lot of our stuff,” the staffer continued. “So did Joe Garofoli at the San Francisco Chronicle. We’ve pushed stories to Eugene Robinson and E.J. Dionne [at the Washington Post]. Brian Stelter at the New York Times was helpful.”
“Ben Smith [formerly of Politico, now at BuzzFeed.com] will take stories and write what you want him to write,” explained the former employee, whose account was confirmed by other sources. Staffers at Media Matters “knew they could dump stuff to Ben Smith, they knew they could dump it at Plum Line [Greg Sargent’s Washington Post blog], so that’s where they sent it.”
Smith, who refused to comment on the substance of these claims, later took to Twitter to say that he has been critical of Media Matters.
Reporters who weren’t cooperative might feel the sting of a Media Matters campaign against them. “If you hit a reporter, say a beat reporter at a regional newspaper,” a Media Matters source said, “all of a sudden they’d get a thousand hostile emails. Sometimes they’d melt down. It had a real effect on reporters who weren’t used to that kind of scrutiny.”
A group with the ability to shape news coverage is of incalculable value to the politicians it supports, so it’s no surprise that Media Matters has been in regular contact with political operatives in the Obama administration. According to visitor logs, on June 16, 2010, Brock and then-Media Matters president Eric Burns traveled to the White House for a meeting with Valerie Jarrett, arguably the president’s closest adviser. Recently departed Obama communications director Anita Dunn returned to the White House for the meeting as well.
It’s not clear what the four spoke about — no one in the meeting returned repeated calls for comment — but the apparent coordination continued. “Anita Dunn became a regular presence at the office,” says someone who worked there. Then-president of Media Matters, Eric Burns, “lunched with her, met with her and chatted with her frequently on any number of matters.”
Media Matters also began a weekly strategy call with the White House, which continues, joined by the liberal Center for American Progress think tank. Jen Psaki, Obama’s deputy communications director, was a frequent participant before she left for the private sector in October 2011.
Every Tuesday evening, meanwhile, a representative from Media Matters attends the Common Purpose Project meeting at the Capitol Hilton on 16th Street in Washington, where dozens of progressive organizations formulate strategy, often with a representative from the Obama White House.
In the past several years, Media Matters has focused much of its considerable energy on the Fox News Channel. The network, declares one internal memo, “is the de facto leader of the GOP and it is long past time that it was treated as such by the media, elected officials, and the public.” At the end of September 2009, Burns made the case publicly in an interview on MSNBC.
Fox, he said, “is a political organization, and their aim is to destroy a progressive policy agenda.”
Less than a month later, in language that could have been copied directly from a Media Matters press release, White House communications director Anita Dunn leveled almost precisely the same charge, dismissing Fox as “more a wing of the Republican Party.”
Were the lines of attack coordinated? “To my knowledge, there wasn’t coordination,” says a source. But at times there has seemed to be a kind of mind meld between the Obama political team and Media Matters.
We are reaching a point, and in all honesty, we're probably already past it, where we can't trust a damned thing coming from mainstream media outlets, especially if it's got a political slant to it.
But again, thinking people know this.
The psychophants and easily led? Not so much.
Vice President Joe Biden on Tuesday pinned the country’s rocky negotiations with Iran on the Bush administration, saying only after President Obama took office and made “good faith” efforts toward dealing with the rogue nation did the world realize Iran is the problem.
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