They are sent by e-mail from the Obama headquarters in Chicago to reporters who have interviewed campaign officials under one major condition: the press office has veto power over what statements can be quoted and attributed by name.
Most reporters, desperate to pick the brains of the president’s top strategists, grudgingly agree. After the interviews, they review their notes, check their tape recorders and send in the juiciest sound bites for review.
The verdict from the campaign — an operation that prides itself on staying consistently on script — is often no, Barack Obama does not approve this message.
The push and pull over what is on the record is one of journalism’s perennial battles. But those negotiations typically took place case by case, free from the red pens of press minders. Now, with a millisecond Twitter news cycle and an unforgiving, gaffe-obsessed media culture, politicians and their advisers are routinely demanding that reporters allow them final editing power over any published quotations.
Quote approval is standard practice for the Obama campaign, used by many top strategists and almost all midlevel aides in Chicago and at the White House — almost anyone other than spokesmen who are paid to be quoted. (And sometimes it applies even to them.) It is also commonplace throughout Washington and on the campaign trail.
Jim Messina, the Obama campaign manager, can be foul-mouthed. But readers would not know it because he deletes the curse words before approving his quotes. Brevity is not a strong suit of David Plouffe, a senior White House adviser. So he tightens up his sentences before giving them the O.K.
The Obama campaign declined to make Mr. Plouffe or Mr. Messina available to explain their media practices. “We are not putting anyone on the record for this story,” said Katie Hogan, an Obama spokeswoman, without a hint of irony. She pointed to the many unrestricted interviews with campaign officials every day on television and when the press corps travels with the president.
Jay Carney, the White House press secretary, said the White House has made a concerted effort to make more officials available to the news media. “We have a lot more people talking a lot more often now,” he said.
It's the new transparency.
Free to agree with the powers that be.