I confess to being a rube when it comes to optimizing this site for search engines. A complete rube. I've relied solely on TypePad's capabilities and frankly think that they've done a fairly decent job in that Brutally Honest shows up consistently in search engines.
SEO is defined thusly in Wikipedia:
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Sometimes a site's structure (the relationships between its content) must be altered too. Because of this it is, from a client's perspective, always better to incorporate Search Engine Optimization when a website is being developed than to try and retroactively apply it.
Bottom line is that I've since found that there's much more to it and so it might be wise to seek the help of those who might know more about it.
Entering the picture comes SEO Expert. They offer services bloggers could use, especially newbies and have been around for 10 years. And interestingly enough, the SEO Experts are offering a free quote to those who might be interested.
I might just have to check them out. Maybe you should as well.